Natural Paints should be major market player Print E-mail
The make up/composition of today's paints, as we know them in general terms is either acrylic or enamel.  For the most part we use acrylics in living areas and enamel paints in wet/service areas.  Biodegradable paints are available also for these areas but while reduced to a niche market, natural paint distributors do not have the blanket "in your face" marketing that we are used to seeing as with the major paint companies and their advertising of paints around the home or office etc. Really though, it should be round the other way, for a more healthy living environment, a pleasing look and easy maintenance, biodegradable paints should be the major market player, if only because they are better for us to live with.  If you cannot go totally biodegradable, the next best thing to look for when purchasing paint is the 'Environmental Choice' tick.  Two paint suppliers who have developed their paints to be the safest around have the 'tick'. Resene and PaintPlus.

For around the home or office though, biodegradable paints are ideal for enhancing a natural living environment.  A lot of time and money goes towards consultation with architects/designers/builders etc into designing and building the perfect living/working space, so why not carry it through to a "health perspective issue" for those living/working there afterwards.  It can make a lot of sense in a physical way; the elemental make-up of our bodies is composed totally of an earthy nature - the same as the make-up of pigments/resins etc in biodegradable paints.

‘PaintPlus Colour Systems’ from Auckland, in their advertising brief, mention about their paint been formulated without cancer-causing ingredients and containing no harmful metals, which is really good to hear as a statement from a paint manufacturer.

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